Project Overview

Year

2020

Duration

6 Hours

Tools Used

  • Figma

Scope

  • Sample Screens

  • Branding

Background

Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward, and conscious of trends. They want to dress for the jobs they want without appearing overdressed.

Objectives

  1. Design a logo & wordmark
  2. Create a style tile
  3. Design mobile app screens using your style tile, logo, and icons

1. Logo

Based on my ideas about "madura" meaning ripe, mixed with "modern" which was described in the prompt, I at first wanted to do an apple design seen in my first sketch. However, to create maximum unity between typography and logo, I decided to use the last logo which contains a letter from a versatile font.

2. Style TIle

Decided on a logo for the brand, color style set, typography, and photography style.

3. Sample Screens UI

I designed 3 screens for the new app, a sign in/sign up screen, a home screen showing latest offers on garments, and a screen showing details of an individual item of clothing.
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